Image: Dunelm

How to make your products attractive to the media in September    

Our September PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

Summer is nearly over, and it’s time to look to the autumn and to the winter. Mid-September marks just 100 days to Christmas so you should be adding your Christmas images for those monthly/weekly magazines with medium lead times.  Plus, look at adding some Spring-Summer 2026 images for those titles with long lead times, as they will be starting to look at their Feb and March 2026 issues so you can help them out with previews of SS26. 

The media are going to be starting to create features around what to wear for university or college, and the office autumn wardrobe. Now the nights are drawing in, they’ll also be running features on winter wear, so add coats/jumpers/boots. Plus they’ll be looking for images for Halloween and bonfire night parties and then there are titles looking for decorations and gifts for Christmas and some last-minute AW images. 

Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, and Halloween will all be looked for. It’s National Yoga Awareness Month, so you could add yoga as a keyword on any athleisure wear, floor mats, rugs etc.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

September Diary - Weeks/Months

September is National Honey Month and National Yoga Awareness month and it’s second-hand September (an Oxfam initiative https://www.oxfam.org.uk/get-involved/second-hand-september/), Self-Care September, as well as Organic September, and Sourdough September.

September also has London Fashion Week between 18^th-22^nd September and will features men and women’s fashion and includes digital and physical events. The schedule will be available here https://londonfashionweek.co.uk/schedule, other fashion weeks  include New York Fashion Week (11^th-16^th), Milan Fashion Week (23^rd-29^th) and Paris Fashion Week (29^th Sept -7^th Oct)

There’s also: the Moda trade show (7^th-10^th Sept), London Textile Fair (2^nd-3^rd Sept), Top Drawer (14^th-16^th Sept) and Sustainable Fashion Week (27^th Sept to 5^th Oct).

Other weeks to celebrate this month include;

Sexual Health Week (8^th- 14^th)  (Second week in September)

British Science Festival (10^th -14^th)

Jane Austen Festival (12^th-21^st)

Open House Festival (13^th -21^st)

Bridal Fashion Week (14^th-16^th)

Great British Beach Clean Week (19^th-28^th)

Wrap’s National Recycle Week (22^nd-28^th)

Negroni Week (22^nd-28^th)

Fairtrade Fortnight (22^nd –5^th Oct)

British Food Fortnight (26^th Sept – 12^th Oct)

Wool Week (28^th Sept – 4^th Oct)

September - Days

1^st – National Tofu Day

1^st – Labor Day US 

3^rd – Schools start going back 

4^th-5^th – Eid Milad an-Nabi (Mawlid) 

5^th – International Charity Day

6^th – Read a Book Day

12^th -14^th – The Goodwood Revival

7^th – National Beer Lovers Day (US)

7^th – Great North Run Newcastle 

16^th – 100 days until Christmas

21^st – Zero Emissions Day

22^nd – Car-free Day

22^nd – September Equinox 

22^nd-25^th – Rosh Hashanah 

22^nd – Navaratri Starts 

25^th – 3 months until Christmas Day

27^th – World Tourism Day