Image: Ruggable

How to make your products and brand attractive to the media in January   

Our January PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

January is all about fitness and health and getting back on track after a Christmas and New Year holiday break. So, clothes-wise it’s all about clothing for the gym and exercise, so make sure if you have anything relevant that it’s flagged up with keywords like fit, exercise and gym.  

The monthlies are also starting to prepare for Valentine’s Day next month, so get any relevant clothes, accessories and gifts uploaded and keyword them with valentine. They’re also looking forward to next season so make sure anything SS26 is flagged on your drops.

Plus, as we’re still mid-winter there will still be searches for anything cosy, so pyjamas, slippers, coats, hygge, winter warmers, knitwear, scarves and everything warm.  

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

It’s also the Winter Olympics in Milan this year (Olympics Feb 6^th -22^nd and the Paralympics Mar 6^th -15^th), so anything Olympic sport-related should get an extra push this month.  

January Diary - Weeks/Months

January is also Veganuary (in 2024 over 1.8m people worldwide attempted to adopt a vegan lifestyle!) and it’s also Dry January so it’s a good idea to make sure you have vegan-friendly products and non-alcoholic products labelled on your media centre, plus anything that’s healthy that fits in with resetting your life.  

If you sell gin and anything gin-related then it’s also Ginuary!  It’s also Walk Your Dog Month, so anything dog-related would be good.

Other events include

Men’s Ashes - Fifth Test, SCG in Sydney: (4^th-8^th)

Houseplant Week (5^th –11^th)

The London Textile Fair (13^th – 14^th)

The Furniture Show NEC Birmingham (18^th– 21^st)

Cervical Cancer Prevention Week (19^th – 25^th)

Diary - Days

1^st – New Year’s Day

2^nd – Dry January searches peak

3^rd - Gym & Fitness Searches rise

5^th – Twelfth Night

5^th – Takeback Monday

5^th – Divorce Day

6^th – Epiphany (Take your Christmas decorations down) 

7^th - Orthodox Christmas Day

8^th – Diet Searches peak

12^th – Alcohol-free searches peak

14^th - Orthodox New Year 

17^th - Ditch Your Resolution Day #DitchYourResolutionDay

19^th - Have a Brew and Chat Monday/Blue Monday

19^th – Martin Luther King Day (US)

20^th – Health Food Searches Peak

21^st – National Hugging Day (US)

25^th – Burns Night

25^th - Dydd Santes Dwynwen (St Dwynwen's Day)

26^th – Australia Day

26^th – Indian Republic Day

27^th – Chocolate Cake Day (US)

27^th – Holocaust Memorial Day (US)

28^th – Data Privacy Day

29^th – Valentine’s Day searches rise

31^st – Tax return payments are due today

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).